PRIVACY POLICY
Bullseye Auto Rental respects all of its customers and website visitors’
privacy and information. This notice describes our privacy policy and by
visiting our website, you are agreeing to the following privacy policy.
Use of our websites, Apps, products and services following the posting of a
new Privacy Notice constitutes your acceptance of the revised Privacy
Notice then in effect. As such, we encourage you to review this site from
time to time for the latest information on our privacy practices.
INFORMATION WE COLLECT
We collect information from you, directly and through third parties, in
accordance with this Privacy Notice any time you contact us, interact with us
in person, through our services or on third-party platforms, or use our
websites, Apps, products or services. If you do not provide the information
we request, we may not be able to provide our products or services to you.
Bullseye Auto Rental uses the information that you provide for such
purposes as responding to your requests, improving our website,
communicating with you, and completing your reservation.
Personal Information.
 Some of the information we collect can personally identify you,
including, for example, your name and contact information, birthdate,
government identification, payment information, payment
arrangements, insurance arrangements, and information related to
your rentals or use of products or services we provide or enable. For
example, when you make a reservation, we collect your personal
information such as: your name and contact information; birthdate;
driver license and other appropriate government identification;
payment information, including credit or debit card information (we
collect security codes when you make a payment, but we do not keep
them); information to process your discounts, such as coupons,
discount codes, and membership numbers or codes; and other
information that may be necessary to rent you a vehicle, provide you
with services, contact you about these services or verify your identity.
If you participate in an insurance program through us or are involved in

an accident or property damage, we may collect additional information
about your insurance provider and/or coverage.
 We may record or monitor any call you make to us for quality control,
to enforce our rights, or for training or similar purposes. We may
collect photos and videos in some instances, such as when you choose
to share them with us in connection with one of our optional
membership services or on social media or when we receive a notice
of a traffic violation that includes a picture or video. Our rental
locations may also be equipped with cameras and/or video security
surveillance systems.
 When you download, visit or use our websites or Apps or interact with
us using e-mail, texts or other forms of electronic communication, we
may we use cookies, pixel tags, beacons, scripts and similar
technologies to automatically collect certain information, including, for
example, your IP addresses, MAC addresses, device identifier, browser
type, Internet service provider (“ISP”), location, how you interact with
our websites and/or Apps, referral/exit sites, operating system,
date/time stamp, and clickstream data.
 We also collect personal information about you from third parties,
including information from third party travel booking channels; service
providers; licensees; airlines, hotels, membership clubs, payment card
companies, advertisers and other partners; from your employer; from
your social media services consistent with your information sharing
settings on such services; and from other third-party sources that are
lawfully entitled to share your information with us.
 We may collect information about relevant health conditions when
necessary to provide adaptive driving devices.
WHY WE COLLECT YOUR DATA?
We are collecting your data for several reasons:
 To better understand your needs.
 To improve our services and products.
 To send you promotional emails containing the information we think
you will find
interesting.

 To contact you to fill out surveys and participate in other types of
market research.
 To customize our website according to your online behavior and
personal preferences.

HOW INFORMATION IS USED
Personal Information
We use your personal information to:
 fulfill or meet the reason you provided the information, such as to
create your account, process your transaction or respond to your
inquiry;
 operate, maintain, and provide you with our websites, Apps, products
and services;
 recognize you and remember your information when you return to our
websites and services;
 verify your identity and confirm the authenticity of your identity
documents;
 provide you with additional services or functionalities;
 administer your rental, manage your rental records and to calculate
your fees (for example, to automatically record the start of your rental,
any exchange or upgrades, and the fuel or mileage usage and
charges);
 communicate information regarding your reservation or rental. These
communications are transactional or service related and will be sent
via email, text, push notification or phone calls;
 diagnose problems, analyze trends, and assess our performances;
 provide roadside assistance;
 provide you with discounts;
 improve our operations and services;
 better understand our customers’ preferences;
 better understand how our vehicles are being used such as by
analyzing Connected Car Data;
 tailor and personalize our services, promotions and offers to our
customers, including targeted offers and ads relevant to your interests

through our websites, Apps, third-party sites, or on other devices you
may use;
 testing, training, research, analysis and development of our products
and services;
 maintain our fleet;
 recover lost, stolen or towed rental vehicles;
 interact with you in person, through our services, via email, text
message, push notification, phone calls or on third-party platforms
(such as social media sites);
 provide you with, and improve, relevant marketing (including via email,
direct mail, phone or text message) or offers from us and our partners,
and to inform our advertising and marketing campaigns;
 run our contests, sweepstakes or promotions;
 enable third-party vehicle applications and services;
 improve road safety and reduce traffic;
 evaluate, negotiate, or conduct a merger, divestiture, restructuring,
reorganization, dissolution, or other sale or transfer of some or all of
ABG’s assets, whether as a going concern or as part of bankruptcy,
liquidation, or similar proceeding, in which personal information held
by ABG about consumers is among the assets transferred or is
otherwise relevant to the evaluation, negotiation or conduct of the
transaction.
 respond to legally binding requests from law enforcement, regulatory
authorities or other third parties;
 maintain the safety, security, and integrity of our or another’s
premises, property, services or other assets, including ABG vehicles,
technology assets and business;
 defend, protect or enforce our rights or applicable terms of service;
 prevent fraud or the recurrence of fraud;
 assist in the event of an emergency; and
 comply with applicable law.

Cookies:

Bullseye Auto Rental uses cookies which allow us to recognize you and to
provide you with a customized shopping experience.
When you use our website you agree to allow our website to use cookies, you
also agree to use the data it collects regarding your online behavior (analyze
web traffic, web pages you spend the most time on, and websites you visit).
The data we collect by using cookies is used to customize our website to
your needs. Please note that cookies are used to monitor which pages you
find useful and which you do not so that we can provide a better experience
for you.
You can disable our cookies by going to the toolbar of your web browser, and
clicking on the ‘help’ button. Follow the instructions that will prevent the
browser from accepting cookies, or set the browser to inform you when you
receive a new cookie. We know that you care how your information is used,
and we appreciate your trust that we will use it carefully and sensibly.
Site Monitoring:
This site is being monitored by Google Analytics and may capture
information about your visit that will help us improve the quality of our
service.
IP Addresses and other information:
We collect the IP addresses of computers and devices that are used to visit
this site. We also automatically collect other information such as email
addresses, browser types, operating systems, and the URL addresses of
sites clicked to and from this site.
Use of Your Information:
We only use your information in relation to services you purchase from
Bullseye Auto Rental, to improve our website, and to track and improve our
marketing campaigns. We do not share your personal information with any
third parties. We do share your personal information with our credit card
processing company and bank to complete credit card transactions for the
purchase of services you make on our website, and for no other purpose.

HOW INFORMATION IS SHARED
To facilitate the uses of personal information identified in this Privacy
Notice, we may share your personal information with a variety of third
parties, including our service partners and business partners.
We may share your personal information with our third-party service
providers and partners to help us with our marketing and promotional
projects, such as managing our social media pages, running promotions, or
to comply with your directions or any additional consent you have provided
us.
We may also share personal information with third parties in the event of an
actual or potential merger or acquisition, consolidation, change in control,
transfer of assets, bankruptcy, reorganization, or liquidation. To the extent
that local laws require it, we will provide you notice on our websites or via e-
mail of our intent to transfer personal information to a third party for this
purpose.
Special Offers:
We may send you special offers from time to time, unless you choose to
‘opt-out’ of receiving such offers. Please see the ‘opt-in/opt-out’ selection at
the end of this policy.
Business Transfers:
As we continue to develop our business, we might sell or buy stores or
assets. In such transactions, customer information generally is one of the
transferred business assets. Also, in the unlikely event that we are acquired,
customer information will be one of the transferred assets.
Law Enforcement:
We may share your personal information with law enforcement and
regulatory authorities or other third parties as required or permitted by law,
including for the purpose of:
 responding to a subpoena, court order or other legal processes;
 defending, protecting or enforcing our rights;
 assisting in the event of an emergency; and

 complying with applicable law.
We will also release information when necessary to protect the life, safety, or
property of others. This includes exchanging information with other
companies and organizations for fraud protection and credit risk reduction.
Protecting Your Information:
We use encryption to protect your information contained on our checkout
page. We use a firewall to protect against unlawful intrusion. We limit access
to your information on a need to know’ basis. No system can guarantee
absolute security, however, we take every reasonable precaution to assure
that your data is secure.
Links to Other Websites:
Our website contains links that lead to other websites. If you click on these
links Bullseye Auto Rental is not held responsible for your data and privacy
protection. Visiting those websites is not governed by this privacy policy
agreement. Make sure to read the privacy policy documentation of the
website you go to from our website.
Data Retention
We may retain your information for as long as you have an account with
Bullseye Auto Rental as needed to provide you our services, or as otherwise
necessary for the processing purpose(s) for which the information was
originally collected and any other legitimate business purpose, including, for
legal, archival, accounting, and/or audit purposes.
To determine the appropriate duration of the retention of personal
information, we consider the amount, nature, and sensitivity of the personal
information, the potential risk of harm from unauthorized use or disclosure
of personal information, and whether we can attain our objectives by other
means, as well as our legal, regulatory, tax, accounting, and other applicable
obligations.
Once retention of the personal information is no longer necessary for the
purposes outlined above, we will either delete or deidentify the personal
information or, if this is not possible (for example, because personal
information has been stored in backup archives), then we will not further

process the personal information until deletion or deidentification is
possible.
Opt-in or Opt-out:
It is your choice whether to receive emails or special offers from us. Email us
at bullseyecarrentals@gmail.com to opt out.
If you would like to learn more about our privacy policy, you may contact us
at bullseyecarrentals@gmail.com. You will be required to provide identifier
information to assure that this information is not released to others. We
reserve the right to modify this policy in the future.